Fellow fisherman. In this time of drought, I was hoping you could help a homey out. I’m taking a statistics class, and my team and I are working on an 8 week project on collecting and analyzing data. It’s a business class and I have chosen outdoor sports as our “target market.” We’ve come up with a series of questions and I would like you guys to answer them. If you don’t want to post the answers, you can email them to me at aevanlloyd@yahoo.com
I’m posting this survey on many outdoor sports forums.
Thank you so much. If you like, I can post the results here. It could be interesting.
Here are the questions:
-
How old are you?
A. 0-18
B. 19-30
C. 31-45
D. 45- Up -
What is your gender?
A. M
B. F -
What city and state do you live in?
-
What outdoor activities do you participate in?
-
When purchasing sporting goods what is MORE important; price or quality?
A. Price
B. Quality -
Do you participate in water sports?
A. Yes
B. No
If yes, please state:
-
Where do you look first to but equipment?
A. Online
B. Local store
C. Catalog
D. Ebay/Craig’s list -
Where did you make your last equipment purchase?
A. Online
B. Local store
C. Catalog
D. Ebay/Craig’s list -
How likely are you to participate in a new recreational activity?
A. Very (I’m always looking for something new)
B. A little (my time is short so it would really have to grab me)
C. None ( I’m a hard core WHATEVER and don’t care to do anything else) -
Do you cross train? If so, how?
-
How much are you willing to pay to get into a new outdoor sport?
A. Whatever it takes
B. $100-500
C. $500-1000
D. 1000-1500+ -
Who are your favorite athletes in the sport you most participate in?
-
Name an advertisement that caught your attention recently. (Online, TV, magazine) Please state why.
-
What do you feel is the most effective form of marketing?
A. Mass media (radio, television)
B. industry magazine
C. Word of mouth
D. Online (google ads, Myspace banners) -
Outside of your primary sport, what other outdoor sports do you participate in?
-
Would you buy sporting good equipment before trying it out first?
A. Yes
B. No
C. Depends on price -
How much would you spend on something without trying it out first?
A. $100-500
B. $500-1000
C. 1000-1500
D. Whatever it takes -
How important is the esthetic design of the product? ( graphics, logos, colors)
A. Very important
B. Important
C. Average
D. I don’t care about these things -
Do celebrity endorsements affect the product you buy?
A. Yes
B. No
Thank you. thank you. thank you. ![]()
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:thumbs up: