We’re offering something new we’ve come up with called LLO KIDS. For $17.99, you get a youth shirt, and a 100ct assortment of lures in your child’s favorite color. Then, every month you send in a picture of your child wearing the shirt and fishing, we’ll send the child a free pack of lures for up to 12 months. We’re doing this to try and get kids on the water. All profits being donated to Kids On The Line organization.