The biggest mistake anglers make (so believes a couple of my pals that own tackles shops) is that they can BUY a lure that will catch them a fish. Hah!
The hard part is finding the fish.
But back to making lures. That is exactly what those guys that own “Big” lure companies are doing. They are inventing and experimenting with new stuff all the time.
I make lures. I buy new lures and improve them. I take my Dremel Moto-Tool and my official dentit’s bifocal-magnifying head deal and make 'um look or perform better (sometimes it’s actually, better).
I take marks-A-Lot markers and add spots, stripes, change the eyes, or color the hooks.
I sharpen the hooks and polish the points and barb ramps while wearing the magnifyer deal.
I have many lures that I had to make because the effect or size I wanted is not available for sale. Like Giant Tuna lures.
Most, Iron" available here in So. Cal. is painted rather plainly. I have made mine look more like the finish on Rappallas or Yo-Zuri’s.
A guy here, Allan Cole, made his own lure and revolutionionized local fishing. For months all of the home outlet stores here were sold out of beveled table legs.
Making your own rods is cool too.
Once in a great while, I will disguise myself, so that no one I know will reccognize me, I will sneak into a fly shop. “They” have some nifty materials like wierd feathers and mylar type holographic strings.
Of course a lot of the stuff is “Faggy”. Lacey, poofy, pink stuff, you know what I mean?
Women’s craft stores have some lure making treasures including holographic glitter, feathers, glues, beads, and EYES! Good place to pick up broads, too.
I can spend hours testing lures without catching anything.
I bring loser lures to LURE HEADQUARTERS and run them through the process again.
Almost every morning I work on lures. I tiny coating of MiniWax Clear Gloss Poyurethane at a time. One coat a day.
Kinda like an assembly line.