06-04-2012, 01:30 PM
Dave-
Great post. I share the same frustrations about "American Made" or "Made in America" products not really being USA made.
On the other hand, Ardent is "Made in the U.S.A." which means that all the components are sourced, manufactured, and assembled in the United States. The difference is huge. "Made in America" could also be in Mexico or Canada, where "Made in the U.S.A" is only in the states.
Avid Angler (Ardent's parent company) could not compete with the low priced reel made outside the USA, but wanted offer a top quality reel to these consumers... thus came a new company; Evercast. Evercast is not Made in the USA. No hiding that. Ardent IS made in the USA. Different companies. Different products.
Austin
[signature]
Great post. I share the same frustrations about "American Made" or "Made in America" products not really being USA made.
On the other hand, Ardent is "Made in the U.S.A." which means that all the components are sourced, manufactured, and assembled in the United States. The difference is huge. "Made in America" could also be in Mexico or Canada, where "Made in the U.S.A" is only in the states.
Avid Angler (Ardent's parent company) could not compete with the low priced reel made outside the USA, but wanted offer a top quality reel to these consumers... thus came a new company; Evercast. Evercast is not Made in the USA. No hiding that. Ardent IS made in the USA. Different companies. Different products.
Austin
[signature]