11-04-2008, 06:34 PM
Officially, the Hot Fish ad doesn't violate any of BFT's guidelines for inappropriate content. We try to display ads for products that our user base (in general) would be interested in.
It is our view that there is nothing obscene or even suggestive about the ad. So far the majority of responses about the ad have reinforced this position. If a significant number of users believe the ad is inappropriate, we will review it and make a determination based on the feedback we receive.
As many users have said, you'd likely see the same or worse at any public swimming pool, beach, or other family destination. At this time, we do not feel action to remove the ad is warranted.
If anyone would like to comment on this issue further, please email BFT at: [url "mailto:mgh@bigfishtackle.com"]mgh@bigfishtackle.com[/url]
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It is our view that there is nothing obscene or even suggestive about the ad. So far the majority of responses about the ad have reinforced this position. If a significant number of users believe the ad is inappropriate, we will review it and make a determination based on the feedback we receive.
As many users have said, you'd likely see the same or worse at any public swimming pool, beach, or other family destination. At this time, we do not feel action to remove the ad is warranted.
If anyone would like to comment on this issue further, please email BFT at: [url "mailto:mgh@bigfishtackle.com"]mgh@bigfishtackle.com[/url]
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