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KIDS FISHING PROGRAM - davetclown - 01-09-2004 FOR IMMEDIATE RELEASE KIDS FISHING PROGRAM EXPECTS TO BREAK ALL RECORDS IN 2004 Sign up deadline for hosting Wal-Mart Kids All-American Fishing Derby events is February 15 KETCHUM, Okla. Heading into its eighteenth year, the Wal-Mart Kids All-American Fishing Derby is expecting that 2004 will break all previous records for numbers of events and numbers of young anglers. It won't be easy. In 2003, a record breaking year, the popular derby program held 1,822 events for an estimated 300,000 young anglers from 5 to 16 in the U.S. including select U.S. military bases in Europe, Korea and Japan. The producers say the key to breaking the record is securing the support of local adult volunteers. Hooked on Fishing International (HOFI) of Ketchum, Okla. has set a deadline of Feb. 15 for adult volunteer groups to submit an electronic application for a free kit with a how-to handbook, event promotion materials, fishing items and other goodies for each young angler, and even prizes for the winners. Qualifying organizations are expected to arrange, publicize and manage the half-day fishing events. HOFI has designed the official website for easy online registration: 1. On the internet go to [url "http://www.kids-fishing.com"][#0000ff]www.kids-fishing.com[/#0000ff][/url] 2. Click the yellow box in the middle of home page: The box reads "Registration is now open! Click here to Apply Online." 3. Complete the application and submit it online. Returning derby organizers who hosted events last year can simply update and re-submit their event information after entering their user name and password from the Organizer Admin section of the website. In addition to title sponsor Wal-Mart Stores, Inc., the Kids All-American Fishing Derby program benefits from its 2004 partnerships with Bar-S Foods, Berkley Powerbait, Berkley Trilene, DMF Bait Company, Dubble Bubble Bubble Gum, Eagle Claw, Edy's Grand Ice Cream, EverStart Batteries, FishingWorld.com, Fujifilm U.S.A., Johnson & Johnson, Kool-Aid, Kraft Foods, Laker Fishing Tackle, Nestle Waters North America, Purell Instant Hand Sanitizer, Repel Insect Repellent, and Zebco. The popular youth fishing program also receives strong support from state fish and game departments, the U.S. Forest Service, parks and recreation departments, chambers of commerce, YMCAs, fishing clubs, scouting groups, and civic and service organizations such as the Optimists, Lions, Kiwanis, and Elks. # # # Note to media only: For more information, contact: Gordon Holland Phone: (918) 782-4313 Fax: (918) 782-4324 Email: [url "mailto:info@kids-fishing.com"][#0000ff]info@kids-fishing.com[/#0000ff][/url] [signature] |